Case Study: Raya Homes LLC — How AI-Driven Analytics Delivered a Competitive Edge
How Raya Homes LLC Gained a Competitive Edge with AI-Driven Analytics
Raya Homes LLC partnered with DataToInsights to unify scattered data—from MLS and ad platforms to call logs and spreadsheets—into a single analytics layer. Within 90 days, they automated lead qualification, surfaced hyper-local pricing signals, and transformed their marketing operations across Morrisville, Cary, and nearby neighborhoods. The result: faster decisions, smarter pricing, and measurable growth in both speed-to-lead and marketing ROI.
Solutions Implemented
Unified Data Platform
Connected MLS (TMLS), Zillow/Realtor.com leads, Meta/Google Ads, GA4, call logs, and spreadsheets into a single semantic model. Validated with data quality checks for completeness, duplicates, and schema drift.
AI-Assisted Lead Intelligence
Automated lead scoring based on behavior, sentiment, and engagement. Smart routing and AI copilot suggested replies and next best actions for faster follow-ups.
Pricing & Market Intelligence
Micro-market insights using hyper-local comps, school zones, commute times, and seasonality. Scenario testing revealed optimal price bands and renovation ROI.
Marketing Mix Optimization
Unified ROI across Meta, Google, and Zillow ads. Automated weekly experiments and budget reallocations based on predicted CPA improvements.
Governance & Security
Role-based dashboards, PII masking, lineage views, and change logs ensured compliance and operational transparency.
Measurable Business Impact
The implementation delivered significant improvements across multiple business dimensions:
Lead response time dropped from 3 hours to 18 minutes; agents now act on real-time data rather than static reports.
Marketing-qualified leads increased by 42% while no-show rates fell by 25%.
Lead-to-appointment conversions rose 63%, with average listing DOM reduced by 22%.
CPA decreased 29% with 22% of budget reallocated to high-performing audiences, yielding 7.1× ROI.
Conclusion
By centralizing data and embedding AI-driven decisioning, Raya Homes now runs on facts instead of assumptions. Their agents respond to the hottest leads first, pricing adjusts dynamically to neighborhood patterns, and ad spend aligns with real ROI. The DataToInsights platform gave them speed, precision, and visibility—turning data chaos into predictable growth.
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